Technology through
the female gaze.
The female gaze, a term borrowed from film theory, describes work that centers a woman's perspective.
Girl World Products is an independent software studio, currently building a collection of consumer apps applying that same shift to software.
Software that meets
you where you are.
Designing from lived experience instead, not idealized behavior. Instead of optimizing for consistent, disciplined behavior, moments that are small, emotional, or particular to how someone actually lives are treated as legitimate problems worth solving, not edge cases to design around.
This translates into a few concrete decisions:
Personalization adapts as behavior changes, rather than locking someone into a fixed profile.
Time away doesn't degrade the experience or trigger shame-based mechanics like streaks.
Interfaces stay legible and calm.
Notifications are intentional.
Data is personal and is treated as such. Export and deletion are core functionality.
World
Products.
The longer I build, the more interested I become in people's lived experiences instead of idealized behavior. In what software assumes about the people using it. In what changes when products start where people actually are instead of where they're expected to be.
See what
we've built.
One app live. More in the works. All of them built from the same philosophy.