Technology through
the female gaze.
Dinner at 10pm because the day ran long. Finances that make sense in your head even if they wouldn't to an advisor. A body that's yours and nobody else's business. A head that's full and just needs somewhere to put it down.
Most software doesn't set out to make people feel bad.
But the assumptions underneath it matter.
Sometimes shame looks like a streak. Sometimes it's a red indicator reminding you that you've fallen behind. Sometimes it's requiring an account before you even know what you're getting. Sometimes it's software assuming consistency when life isn't consistent.
We're interested in what changes when those assumptions disappear. What happens when software starts where people actually are instead of where they're expected to be.
Software that meets
you where you are.
Girl World Products is an independent software studio. We're building a collection of consumer apps around a shared observation: most products misread the people using them.
Each one starts with a part of everyday life where the existing options ask too much, assume too much, or quietly make people feel like they're the problem.
We start with dinner.
Fenter
Somewhere along the way, we started treating a very particular kind of software as the default. Grey is serious. Minimal is professional. Feminine is niche.
I don't believe any of those things are true.
I think products can be technically rigorous, commercially ambitious, beautifully designed, and deeply considerate of the people using them — all at the same time.
See what
we've built.
One app live. More in the works. All of them built from the same philosophy.
See our apps